$ 0 0 We used Storify to create this recap of Fast Company’s Social Media Week panel at the Bloomberg offices in New York City on February 21, 2013. [<a href="//storify.com/DevonGlenn/most-innovative-companies-2013" target="_blank">View the story "Most Innovative Companies 2013" on Storify</a>]<br /> <h1>Most Innovative Companies 2013</h1> <h2>A recap of Fast Company’s Social Media Week panel at the Bloomberg offices in New York City on February 21, 2013.</h2> <p>Storified by <a href=”http://storify.com/DevonGlenn”>Devon Glenn</a>· Thu, Feb 21 2013 18:14:05</p> <div>#FCMostInnovative Social Media Companies 2013! http://trib.al/GUNdZX5 featuring @Branch @Fab @Tumblr @Buzzfeed @Pinterest, among others!Fast Company</div> <div>Fast Company social media editor Anjali Mullany moderated an all-star panel that included Lee Brown<strong>, </strong>global head of sales at Tumblr; Josh Miller, founder of Branch; Jared Cluff<strong>, </strong>senior vice president of marketing at Fab; and Jonathan Perelman, VP agency strategy and industry development at BuzzFeed.</div> <div>"Social is at the core of business." Realize our humanity! #FCMostInnovative #SMWFastCompany http://instagr.am/p/WAFxTQAQSl/Meagan Nowacoski</div> <div>Key Takeaways:</div> <div>Takeaways: be authentic; make commerce fun; talk to folks/family out of your bubble; experiment, analyze, study, iterate #smwfastcompanyfish4jordan</div> <div>I am biased twd @tumblr, bc as social meets need for authenticity, they lead growing space for content mindful advertising #smwFastCompanyJenna Bond</div> <div>The straightforward @Fab strategy, from Jared Cluff: "How do you bring fun into your respective businesses?" #SMWFastCompany #SMW13Casserole Labs</div> <div>Look outside the industry bubble. Ask your friends, brothers, sisters, etc. how they use new technologies #smwFastCompanyIgnacio Baleztena</div> <div>Using data to inform marketing and merchandising makes it more authentic in a digital world – Jared Cluff @FAB #smwFastCompany #SMWNYCAnn Strini</div> <div>1 action in #Fab gets 4 clicks in #Facebook. It’s creating ads by the action of buying #SMWFastCompany #FCMostinnovativeIgnacio Baleztena</div> <div>"At BuzzFeed, we don’t have a social media team. Everything we do is social." – @jperelman VP Agency Strategy #smw13 #smwFastCompanyRicardo Garcia-Amaya</div> <div>@Joshm: "Twitter and Facebook are so large because they are so fundamentally flexible". #SMWFastCompanyGreg Saperstein</div> <div>Only 10% of registered Twitter users have ever sent a tweet #smwfastcompany #smwnyc #smw13Dan Martin</div> <div>@Branch is interested in all the people who not sharing. What will compel them to share? What will empower them? #SMWFastCompanyChristine Condon</div> <div>#fcmostinnovative @BuzzFeed "I don’t share your brand because I like your brand. I share because I like my friends" #SMW13 #SMWFastCompanyStephanie Frerich</div> <div>A selling point for @branch, from @joshm: Your social graph alone doesn’t encapsulate all of your personal interests. #SMWFastCompany #SMW13Casserole Labs</div> <div>Come to Tumblr for your identity and your passions, not necessarily your friends – Lee Brown @tumblr #SMWFastCompanyfish4jordan</div> <div>I don’t think anyone woke up this morning and thought ‘I really need to see basset hounds running’ -@JPerelman #smwfastcompany #smw13Dianna McDougall</div> <div>Not true, Buzzfeed. I woke up thinking about basset hounds running. #winstonebel #smwFastCompanyNatalie Ebel</div> <div>Common statement from @buzzfeed throughout #SMWNYC, "Great content finds its audience." #SMWFastCompanyVillage&Co.</div> <div>"Discoverable content is key to 2013 success" #SMWFastCompany #fcmostinnovativechristine labate</div> <div>For the easily amused:</div> <div>I’m getting a lot of requests for close up shots. Here it is again in case you missed it! #JPSocks #SMWFastCompany http://pic.twitter.com/4LZevQ8xioJPerelman_Socks</div> <div>Got to love the cups at @Bloomberg today! #SMW13 #SMWfastcompany http://pic.twitter.com/yCdgDxBKaqTerrena Carriman</div> <div>Another reason to like #Bloomberg. The napkins @ conference they hosted #SMWNYC #SMW13 #smwNYCtech #SMWFastCompany http://pic.twitter.com/DL6jT07cCDGregory T Simpson</div> <div>For Further Reading:</div> <div>What we learned from the #FCMostInnovative panel: http://bit.ly/XsEnVg #SMWMostInnovativeM Booth</div> New Career Opportunities Daily: The best jobs in media.
